Lerock
Lerock's 'Eve' jeans
 

13 Dec. 2011

LEROCK LAUNCHES ANTI-CELLULITE JEANS

In cooperation with cosmetic company Sephora, denim guru Luca Berti, who already has consulted Italian brands like Diesel, Replay or G.F. Ferré, has now created an absolute innovation for Italian premium denim brand Lerock: ‘Eve’, a jeans style whose fabric is drenched in a fluid of caffeine, vitamin E and an essence of chestnuts, which reportedly shall reduce dimpled skin through the released substance. Wholesale prices range between €75 and 79.

The Lerock collections are designed in Ferrara, Italy, and are manufactured in China. Lerock belongs to the Chinese company Vigoss that entrusted Luca Berti in 2008 with the creative direction as well as the managing production, business and distribution.

Susannah Carey

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