SI interviews at Project
27 Aug. 2010
LAS VEGAS SHOW REPORTApparel brands from all over the world descended upon Las Vegas last week to show their spring/summer 2011 collections. And while the offerings were generally impressive, sellable and very on-trend, the immense size and splintering of the Vegas show landscape made it humanly impossible for buyers and visitors to see everything. There was, yet again, simply too much take in; the vast assortment of merchandise was spread across more than four different venues and shows in different parts of the city.
ENK International started the marathon a day earlier than the rest of the pack and opened its three-day ENK Vegas show at the posh Wynn Hotel on Monday. Featuring more than 150 better and contemporary men’s and women’s brands, the show was again welcoming, relatively intimate and easy to navigate. Numerous denim brands such as Citizens of Humanity, Habitual, Victoria Beckham, Tokyo Five, Hudson, Agave, Genetic, Rock & Republic, Paige, Resin, Rockstar Sushi and Postage were in the mix and most included the major jeanswear trends of season, including flare styles for women, chino and colored denim models, authentic and workwear-inspired bodies and washes (often in railroad stripes) and cargoes. Habitual showed tie-dye and crinkle-effect jeans while Victoria Beckham stuck with skinny bodies, but in pastel colors. Hudson featured the color trend with jeans that were a super-bright sapphire blue. Likewise, Resin offered models in warm shades in a bourbon-like rust and a bright, deep red “Phoenix” wash.
New at the show were Fidelty’s just launched men’s collection, Decades Denim by LA vintage store owner Cameron Silver and Heritage 34, a collection debuting for spring 2011 that will retail for $140-$150 and which targets and older customer.
MAGIC, which was split between the Las Vegas Convention Center (where womenswear and footwear were shown) and The Mandalay Bay Convention Center (menswear, Project and Pool) started its three-day run the following day. Enormous and overwhelming in size as always, the show seemed well trafficked on its first two days. Project, which has been run by its new president Andrew Pollard for just three months, was presented as an extension of MAGIC for the first time, and not as a standalone event. Pollard did a nice job of switching up the feel of the show – ceramic black statues decorated the aisles and while big, the show somehow seemed less frantic and more Zen this season. While there were far too many exhibitors and items to mention them all here, a few highlights were the graphically fun Lacoste Live! collection, India-inspired decorated denim from MEK Denim, fantastic safari-themed men’s looks from Caulfield Preparatory and fluorescent tees from Dirtee Hollywood that will be packaged with matching shoelaces. There was also the Project 10 section, which showcased the ten emerging brands of Northwick, Idol Radec, Farm Tactics, Brooklyn Circus, Klaxon Howl, Taylor Stitch, Matt Singer, Taylor Supply, Man vs. Machine and Ken Diamond.
Sportswear International also had a booth at Project, where we conducted video interviews with fashion executives and designers. They will be posted online in the coming days.
Other MAGIC sections worth seeing included Workroom, a showcase of more than 40 artistic and/or emerging brands, Premium, which had a denim hall with brands such as Silver Jeans and Vigoss, and Pool, the now long-running show for alternative, arty and emerging labels. Among the discoveries there was Out of Print, a Brooklyn-based T-shirt company whose graphics are original book cover artwork from such classic works of literature as Catcher in The Rye, Moby Dick and 1984.
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