22 Mar. 2012

LACOSTE: ICONIC CROCODILE DRESSED IN FLAGS

In 2012, a year full of major sport events, Lacoste launches a capsule collection that includes three kinds of shirts:

The cotton piqué Polo Shirts for kids and men shows the little Lacoste crocodile icons as a flag bearer in country colors instead of the traditional green. Retail price for these shirts is €120 for men’s and €75 for kids’ shirts.

The graphic-colored Flag Polo Shirt is a new interpretation and available in 16 national flags. It will come at a retails price of €150.

The Limited Edition Polo Shirt comes in an engraved plexiglass showcase. The colorful banners of 16 selected countries are staged on a black and white patchwork of flags. Retail price is €200.

For women, the capsule collection also includes a tote bag made from PVC and piqué fabric with a colorful all-over flag print. For the men, a shoulder bag with the ‘flagged’ crocodile will be available.

The collection will be available at all Lacoste stores globally from May 2012 on.