17 Oct. 2012

Keds Teams Up With Taylor Swift

Keds has just announced a multi-year partnership with country pop starlet Taylor Swift.

The collaboration will include scholarship opportunities, social media initiatives, video content, limited edition products and a multimedia campaign where young women will be encouraged to share stories of strength, creating a community of girls who inspire and motivate each other.




The first shoe, a limited edition red Champions style that commemorates Swift’s latest album Red, will be released on October 22 and will be available on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com.

Photography by Brian Doben ©2012 Firefly Entertainment