Karl Lagerfeld for Macy
Karl Lagerfeld for Macy's
 

01 Aug. 2011

KARL LAGERFELD TO DESIGN CAPSULE COLLECTION FOR MACY’S

Macy’s revealed details regarding its collaboration with Karl Lagerfeld and announced the designer’s capsule collection is set to launch in Macy’s “Impulse” departments this fall. ‘Karl Lagerfeld for Impulse Only at Macy’s’ will be a limited women’s apparel edition which will be sold in around 235 Macy’s stores nationwide and on macys.com beginning August 31.

“To me, Macy’s is the perfect department store in the United States where everybody can find what they’re looking for without ruining their budget, “ describes  Karl Lagerfeld his choice. “That’s why I am happy to make this limited collection just for Macy’s.

According to Macy’s, the Karl Lagerfeld capsule collection has a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible t-shirts and comfortable jackets mixed with crocodile print combined with chic leggings give the collection a rock ‘n’ roll edge.
Karl Lagerfeld for Macy
Karl Lagerfeld for Macy's

Macy’s Chief Merchandising Officer, Jeff Gennette, said: “Karl Lagerfeld is one of the most celebrated designers of our time. His participation in Macy’s designer capsule initiative marks a very fashionable milestone. A true representation of his iconic style, Karl Lagerfeld’s exclusive collection for Macy’s adds a new dimension of attainable luxury for our customers.”

The largest retail brand of Macy’s, Inc., offers distinctive assortments of exclusive and fashion brands for him and her and is available at more than 800 locations in 45 states in the United States. Since June of this year, macys.com has extended its international shipping to 91 countries all over the world by partnering with FiftyOne, the leading provider of international e-commerce services and infrastructure to US retailers.
Bruno Burck

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