Jam Berlin
Jam Berlin
 

03 Dec. 2009

JAM BERLIN TO SHOWCASE INNOVATION

The next edition of Jam (Jeans Affair Munich), from Jan. 20-22 in Berlin, will follow a new theme: information and inspiration. The new trends at sections such as P.O.S. & retail services, retail marketing, visual merchandising and trend forecasting will be showcased through various panels, different workshops and seminars. About 240 collections have already been confirmed, including Anvil, Antargo, Black Box, Blow Up, Cipo Baxx, Enzo Lorenzo, M.O.D., Milestone, Raw Blue, Tom Tailor Denim and Wasabi.

Beyond that improvement, Jam Berlin will launch a new sector for local, national and international young fashion designers and brands. AREA 20-10 will show high street fashion, young fashion, womenswear, accessories and lifestyle collections. Jam is planning to position itself as a platform for the upper middle market; therefore, organizers have decided to increase its womens-, menswear and accessories areas.
Jam Berlin will be located in the Rathenau Hallen in the south-east of the city.

—Helena Sauer

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