Jacket Required, July 13-14, London, UK
03 May. 2012
JACKET REQUIRED WITH NEW BRANDSAfter only two seasons, Jacket Required has already become an important feature on the international menswear map. Jacket Required’s curational approach has given it a reputation for excellence not just among the domestic British buyer and brands, but internationally as well.
This season saw the trade show relocate to a larger space in order to house the increased number of participating exhibitors - from 38 to 98, among them over 60 brands from abroad.
“It's partly about timing”, explains Craig Ford, one of the shows founders. “At the moment, there's a great deal of interest in British brands, sure, but the menswear industry in the UK over all - the stores, the magazines, the websites, the customers and the designers - are all going through a very exciting phase right now as well.”
The countdown has already begun for the third show - July 13 and 14. Again, held in Victoria House, Bloomsbury, historically one of Britain’s most fashionable districts, a slightly earlier schedule than previous shows.
“As part of an international and domestic calendar it's important that we're flexible” - explains co-founder, Mark Batista, “considering the scale and unpredictability of the London Olympics and Paralympics it was an easy decision to make.”
New brands confirmed already include: Esemplare, Levi's Made and Crafted, Levi's Vintage, Sawa, Lavenham, Shipley and Halmos and Our Legacy.
This year sees the London Games and the Queen's Diamond Jubilee. Jacket Required London may not be the biggest event of the summer, but it'll certainly be the best dressed.
Victoria House Basement
37-63 Southampton Row
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