Designer Isabel Marant with Margareta van den Bosch, Creative Advisor at H&M
25 Oct. 2013
Isabel Marant pour H&M to pre-sale in Berlin concept store
On November 12, 2013, two days before its official release date, the highly anticipated Isabel Marant pour H&M collection will be pre-launched in Berlin-based concept store Voo.
In cooperation with Vogue Germany, Voo will host a special shopping event for selected guests on the night of November 12. Starting the following day, the pieces of the designer capsule collection will be available at Voo Store, before they finally reach the shelves of all participating H&M branches globally on November 14. Online, the collection will solely be sold via H&M itself.
According to an H&M spokesperson, the Swedish fashion giant has no plans to carry out similar external launch events in the future, but in this case, “Things just fit well together. The location is great and the pre-sale idea is very exciting, so we wanted to try it. Vogue approached us as they wanted to do a launch event for the Marant collaboration anyway, and when we brought Voo in, Vogue were very excited.”
Voo Store’s buyer and creative director Herbert Hoffman said he and his team were thrilled about the pre-launch.
In the past, H&M’s designer collaborations with names such as Karl Lagerfeld, Victor & Rolf, Marni or Versace have all been solely distributed via H&M’s own retail channels.
Last night (October 24), H&M hosted a big launch party presenting the Isabel Marant pour H&M collection to selected guests and celebrities in Paris.
|Back to home|