Ispo China 2011
Ispo China 2011
 

02 Mar. 2012

ISPO BEIJING: NEW RECORDS

Ispo Beijing, the Chinese tradeshow for sports apparel and equipment held from February 22-25, broke records this year once again. More than 24,500 industry professionals attended the fair at the China National Convention Center to view products displayed by 353 exhibitors (+ 28%) and 516 brands (+ 47%) across 35,000 sqm (+ 17%) of space. This represents a two-digit growth in all relevant areas and further expands the show's position as the leading sports business platform in the Asia-Pacific territories. Particularly apparent was the increasing number of Asian manufacturers now acting as independent brands, such as KingCamp, MobiGarden, and K2Summit. Kang Tae Sun, President of the South Korean outdoor brand BlackYak, said, "The expanded Ispo Beijing will become the focus of Asia and the world market. One is able to meet customers from China but also from Europe and America at this event.“ Additionally, numerous international brands, among them Bogner, DC, Deuter, Eaglecreek, Five Ten, Meindl, Protest, Salomon, Vaude, and X-Bionic, took advantage of this year’s show to present their companies and products to the emerging sports business market in Asia.
 
More than 24,500 industry professionals attended the fair.
More than 24,500 industry professionals attended the fair.


This was also the first time a British community exhibit was at the Beijing event, with brands such as DMM, Kozi Kidz, Lowe Alpine, Mountain Equipment, OMM, and RAB. An important indication of the increasing significance of the trade show and this market was the return of internationally renowned brands such as Burton, Lowa, Northland, and Sympatex. Donna Carpenter, President of Burton Snowboards, commented, "The Chinese market is developing rapidly in terms of need and demand, so it is important that we present our brand heritage. Ispo is a globally trusted partner; it is the reason why we chose Ispo Beijing to introduce the history of Burton to the Chinese consumers and industry.“
 
"The Chinese sporting goods market is undergoing unbelievably rapid development."
"The Chinese sporting goods market is undergoing unbelievably rapid development."
Taking into account new patterns in consumer behavior and the increasing interest in sports and recreational activities in China, this year’s Ispo Beijing featured two new designated areas: Action Sports and Sports Fashion. It permitted a comprehensive overview of a market which is as influenced by its traditional culture as it is by its new youth culture. A new focus on extra events, such as the Ispo Skate Open with its first-class indoor ramp made it possible to embody cultural elements as well as creativitz in sports, thus reaching a broad audience. “The Chinese sporting goods market is undergoing unbelievably rapid development. Ispo Beijing offers international and Chinese manufacturers the ideal platform to participate in this growth. At this time even more manufacturers have already announced their participation in next year’s show,” Klaus Dittrich reported at the end of the tradeshow.
Regina Henkel

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