Hussein Chalayan
Hussein Chalayan's womenswear will from now on be produced by Italian manufacturer Pier Spa (look from the current f/w 2013 collection)
 

18 Feb. 2013

Hussein Chalayan signs agreement with Pier SPA


Hussein Chalayan, visionary British/Turkish/Cypriot designer, has signed a production and distribution agreement of his womenswear collection with Italian pret-à-porter manufacturer Pier Spa. The seven-year licensing agreement has started from the F/W 2013/2014 and will make its official debut on 1st March, within the upcoming edition of the Paris Fashion Week.

Chalayan has been designing his own collection since 1994, after graduating from London's Central St. Martins School of Art and Design. About two years ago he personally started managing production and distribution by selling it to about 80 top-end worldwide fashion stores. The new agreement with Pier Spa was signed in December 2012 and will concentrate on a total look collection made up of two main deliveries, an 80 piece pre-collection and an 80-piece more fashion-minded collection, that is destined to be shown on the catwalk. Part of the first delivery also consists of approximately 30 relaxed and sporty items, most of which are jersey and sweatshirt pieces.

Pier Spa is a luxury apparel manufacturing company based near Treviso, in Italy, producing 100% in Italy, both internally and through local laboratories. The company was founded in 1970 by Pierpaolo and Nadia Narduzzi and is now managed by their sons Marzia and Alessandro. The company not only produces apparel for the brands Azzedine Alaya, Dior, Dries van Noten, Yves Saint Laurent, Nina Ricci, Kris Van Assche and Chalayan - through which they started collaborating - but also holds licensing agreements with innovative upmarket brands such as Band of Outsiders, Superfine and (+) people (both upper casual and jeanswear brands) and Douuod.

Pier Spa expects to reach a global turnover of €40 million by end 2014. More specifically they expect to earn about €10 million revenues from the Hussein Chalayan agreement by end 2015. They also aim at focusing on three main product offers - a contemporary, a smart and a luxury prouct selection. Among future projects the brand might also start offering accessories, menswear and eventually open a few monobrand stores starting from Asia.
Maria Cristina Pavarini

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