Haily's first flagship store in Hermsdorf at the Magdeburger Elbe-Park
12 Sep. 2013
Haily’s open first flagship storeYoung fashion brand Haily’s have opened their first flagship store in Hermsdorf at the Magdeburger Elbe-Park.
Over a total sales space of 600sqm, the store offers the whole collection including denim, streetwear, basics, party looks, lingerie, accessories and shoes. The location combines industrial style with a feel-good character. Old tea chests, handpicked vintage furniture and pendant luminaries distribute homely cosiness. The focal point of the room is an installation made from spruce which is suspended from the ceiling.
Alexander Rump, CEO of Haily’s, comments: “The flagship store is an important step for Haily’s. We have established successful trading partners and now we have to build up our presence in the retail market. The Young Fashion area is a competitive and intensive market. With Haily’s we deliver a strong, trend-oriented brand which differentiates itself by offering flash-collections via special distribution.”
Concurrent to the flagship store, Haily’s have launched their exclusive customer card which gives their customers five percent discount on regular products.
Tatjana von Elverfeldt
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