Selma Blair for Fashion Against Aids
Selma Blair for Fashion Against Aids
 

04 Apr. 2011

H&M’S FASHION AGAINST AIDS COLLECTION WITH NEW CELEBRITY CAMPAIGN

For this spring, H&M and Designer’s Against Aids (DAA) asked artists from the worlds of film and music to support their project Fashion Against Aids (FAA).

By wearing the new unisex designs in the campaign, big names like Selma Blair, Penn Badgley, Keri Hilson Akon, Ginnifer Goodwin, Scissor Sisters or the Misshapes, help to spread the message of safe sex and HIV/AIDS prevention to young people around the globe. From stylish spring coats over casual slogan shirts to cool hoodies, parkas, jumpsuits and even leather jackets, all of the ­versatile looks transport the same message and are available for both men and women.

“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety,” says actress Selma Blair.

Ninette Murk, founder and Creative Director of DAA, explains: “Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.”

The collection will be available online and in H&M’s Divided departments from April 26, 2011 with 25% of sales donated to the charity Designers Against Aids and other international HIV/AIDS prevention projects.

Lena Elster

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