Margareta van den Bosch and Consuelo Castiglioni; photo: Magnus Magnusson
29 Nov. 2011
H&M X MARNIWith the Versace for H&M collection still in the shops, the Swedish retailer has already announced a new designer collaboration: Consuelo Castiglioni, Creative Director of Italian luxury brand Marni, has designed a spring collection for H&M. The line will include both womenswear and menswear and a range of accessories. It will be available in around 260 selected H&M stores worldwide and online from March 8, 2012.
Castiglioni commented about the essence of the collection: “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
Margareta von den Bosch, Creative Advisor at H&M, finds herself impressed by the teamwork: “It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” she remarked.
Model fitting with Consuelo Castiglioni
Typically Marni, also the label’s line for H&M will experiment with allover prints in strong colors. For women, vivid colors and bold prints showing African influence or color-blockings will decorate pleated skirts, dresses, cropped trousers and jacquard knits. Additionally, jewelry, shoes, bags and scarves will be offered. For the men’s line, colors and fabrics will be softened and print will be used subtle, often as a lining or contrast detail.
Marni was founded by Consuelo and Gianni Castiglioni in 1994 and is still family-owned to this day. At H&M, the designer label follows collaboration partners such as Karl Lagerfeld, Stella McCartney, Jimmy Choo, Lanvin, or -most recently- Versace.
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