Isko provides Recall In Shape™ for Haikure
15 Feb. 2012
HAIKURE DEBUTS IN MILANThe freshly launched sustainable jeans brand Haikure, produced by Italian jeans specialist C&S Srl, has just presented its fall/winter 2012/13 collection at Via Sirtori 34, Milan, an exclusive location managed by Northern Italian retailer Clan.
Haikure had a test run for fall/winter 2011/2012 and now offers a wider selection of men's and women's jeans and colored denim, all of which are completed by a QR code label that allows consumers to track the origins of each garment's materials and employed treatments. The brand is also produced with eco-friendly materials such as recycled PET bottles treated with environmentally friendly aging techniques. Denim specialist Isko also provided the brand with its Recall In Shape™ high-tech stretch denims made with naturally treated organic cotton.
The launch party also recognized the winner of an online contest launched by the brand for a haiku (a very short Japanese poetry form) that best conveyed the essence of the brand. The winner's text will be printed on each garment's inner pocket lining.
Starting next season Haikure will be sold in a selection of stores in Italy, Germany, Russia and Australia at retail prices ranging between €120 and €200.
Andrea Conidi (Italian Haikure distributor Baco), Federico Corneli (Haikure), Marco Lucietti (Isko)
Maria Cristina Pavarini
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