23 Apr. 2010
GREENSHOWROOM ANNOUNCES BERLIN DATESGREENshowroom, the platform for sustainable innovative design in the mid- to higher-end segment, will run for a second time in Berlin during Berlin Fashion Week. The exhibition will take place at the Adlon Hotel from July 7-10.
Eco-friendly products including apparel, accessories and cosmetics will be presented to the trade for the first three days and to the public on the fourth. The highlight of the summer edition will be a grand showcase featuring collections from all participating designers. Among them will be the two founders of the platform, Magdalena Schaffrin and her eponymous label and Jana Keller with her label Royal Blush.
The very first edition of GREENshowroom took place in July 2009 at the Adlon Hotel and was followed by two editions in Paris, one in October 2009 and the other one in January 2010. Traditionally, the summer shows take place in Berlin while the winter shows are held in Paris. Organizers say there are planning a New York edition for September.
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