Gola Reynolds Medal bag
Gola Reynolds Medal bag
 

28 Jul. 2011

GOLA TO LAUNCH ‘NEXT GENERATION’ COLLABORATION

For s/s 2012, Gola will launch the ‘Next Generation’ collaboration which aims to represent young and upcoming design talents. Jennifer Brook, a second-year footwear design student of De Montfort University (DMU) won the competition and will see her footwear and bag designs hit the shops next spring. 22-year-old Brook was able to prevail against 35 competitors and persuaded the jury by innovative designs which take inspiration from sports activities. Prices will range between €34 and €56.

Donna Hill, Gola’s PR and Marketing Manager, said: “We wanted to set a brief for a capsule collection that would get people excited about athletics and sport. We were really impressed by the thought process behind Jenny’s designs and were excited to see how she would progress with her idea. From start to finish, Jenny executed her ideas very well and produced something that would work commercially for our target market.”
Gola Quota Track High Clay Side
Gola Quota Track High Clay Side


Bruno Burck

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