G-Shock x New Era
G-Shock x New Era
 

07 Nov. 2013

G-Shock Collaborates With New Era

G-SHOCK and New Era have collaborated on a new, special edition watch model. To celebrate its 30th anniversary, G-SHOCK has recently signed a series of collaborations with various cool urban lifestyle brands, among which is New Era.



For the last 90 years New Era has produced many sports caps, including the baseball caps for all the Major League Baseball teams, which have been worn by iconic athletes, artists and celebrities alike.



For the collaboration, G-SHOCK and New Era have chosen to reinterpret the unique, tough and stylish, best-selling GA-110 watch model. The result is an analogue-digital watch in metal, golden and black, with a black resin strap with gold details, based on the colours of a famous New Era cap model, the 59FIFTY.
Maria Cristina Pavarini

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