G-Star Women store, Leidsestraat 11, Amsterdam
G-Star Women store, Leidsestraat 11, Amsterdam
 

08 Oct. 2012

G-STAR OPENS FIRST WOMEN STORE IN AMSTERDAM


As SI already announced in July, G-Star officially opened its first worldwide Women Store in Amsterdam on October 4. The 125 sqm shop situated in the Dutch city’s popular Leidsestraat is the first in a row of special Women Stores, that G-Star plans to open prospectively (SI reported in July).

Look from the ‘G-Star Women selected by Vogue supporting dance4life’ collection
Look from the ‘G-Star Women selected by Vogue supporting dance4life’ collection
International top model, Victoria’s Secret Angel and the ambassador for dance4life, Doutzen Kroes, officially opened the new store and presented the ‘G-Star Women selected by Vogue supporting dance4life’ collection. The exclusive line is available to buy in the G-Star shop since October 5 and can now also be purchased online. Its proceeds will be donated to dance4life, an organization to inspire, mobilize and unite young people in the fight against the spread of HIV and AIDS.
The ‘G-Star Women selected by Vogue supporting dance4life’ collection is produced from high quality materials and includes the High Waist Radar Denim, a 50’s plisse skirt and a shirt with jean trim on the sleeves and collar

The G-Star Women Store is a denim specialist, with a wide variety of fits and styles that are all tailored to the centimeter. Well-trained employees are there to offer women expert advice in improving their appearance and they will be in safe hands when choosing their favorite jeans. G-Star Women compromises of pure, raw materials, strong architectural elements and a super-functional design.

Top model Doutzen Kroes at the opening
Top model Doutzen Kroes at the opening




Alice McCullagh

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