Classic 1934 Blank Canvas Tennis Shoe
Classic 1934 Blank Canvas Tennis Shoe
 

25 Jun. 2014

Fred Perry release re-issues of the 1934 Tennis Shoe


In cooperation with 5 international retailers, Fred Perry has launched a Re-Issue collection of their 1934 tennis shoe, which is available since Monday 23rd June, the official start of Wimbledon 2014. Streetwear/sneaker shops Bodega (Boston), Hanon (Aberdeen), Oi Polloi (Manchester), Foot Patrol (London) and Firmament (Berlin) were invited to customize their own edition of the Fred Perry archive shoe, celebrating the 80th anniversary of Fred Perry’s first Wimbledon title in 1934.

Oi Polloi created a fifties influenced version in a light ecru canvas upper and matching terry collar, Foot Patrol came up with a jet black suede variation. Firmament has taken a tech-sport approach, combining white suede uppers with an air-mesh tongue and lining, while Hanon took inspiration from the iconic Lambretta GP series with a ‘GP yellow’ suede upper, offset by black trims and a brilliant white outsole. With its sand colored suede, Bodega’s design refers to the original clay courts of Fred Perry’s Wimbledon time.
You can check all five models here.

To showcase the project, Fred Perry has teamed up with the magazine Rig Out to create a short film and a series of images, directed by Josh Millns and Harry Mayes, presenting the shoe and its roots in Wimbledon.

The shoes come in special packaging with a concise biography of Fred Perry, the man and the brand, a limited edition Re-Issue box and dust bag along with a set of four “Made in England” tennis balls in a re-issued tube from the only UK tennis ball manufacturer.

The re-issued model by Firmament
The re-issued model by Firmament

Alexandra Spiegel

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