Fred Perry (screen shot)
18 Apr. 2012
FRED PERRY AND BRADLEY WIGGINS JOIN FORCESBritish street fashion brand Fred Perry announced a new clothing collaboration with Olympian and cycling legend Bradley Wiggins.
“It’s a partnership I could only have dreamed of... I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture. My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity. I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons,” said Bradley Wiggins.
Initially, the collaboration will launch with one cotton pique, zip neck shirt style in three colorways, available through Fred Perry shops globally and fredperry.com in early summer at a price of €95. The collection will expand to eight pieces for an October 2012 delivery.
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