22 Jul. 2010
ENNIO CAPASA, OVS LAUNCH EEQUALEnnio Capasa and OVS Industry have unveiled EEQUAL, a project of “democratic fashion” for men and women. The collaboration marks the beginning of a multiyear project between the two companies.
EEQUAL, a brand created by Ennio Capasa that combines the first letter of his name with the word that best defines the core of the project, will be available at 120 OVS industry stores, in dedicated and personalized corners, beginning next spring.
“The temptation to develop a ‘democratic’ fashion project accessible to anyone has been very strong for a designer in the last few years. The real challenge is to offer a high quality product with a creative and original idea behind it and put it on the market at a price that is affordable for those who already love fashion, but especially for the new generation that we want to educate to an essential, modern and sophisticated style that define my work. The true ‘democratic’ nature of OVS industry, an Italian company in constant international expansion, with its devotion to quality, convinced me that my passion and my experience could be translated into an innovative and contemporary project,” said Capasa.
The designer and OVS industry will communicate with consumers with a modern language and offer a precise project thought down to the last detail, from its structure to the atmosphere of the stores, from the displays to the packaging, and from the layout to the communication strategy.
OVS Industry, through a dedicated team of people, will add to Capasa’s creative contributions its consolidated experience in selecting, producing and distributing high quality products on a frequent basis and at accessible price points. This September OVS Industry will open its 500th store, the first of a series with a new concept, new colors and redesigned spaces.
Maria Cristina Pavarini
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