The new Emu Australia
The new Emu Australia 'Denimwool' jean
 

04 Jan. 2011

EMU AUSTRALIA LAUNCHES WOOLDENIM JEAN

Footwear brand Emu Australia has created a Denimwool® jean for fall 2011 in collaboration with some of Australia’s best denim experts. The new slim fit Valla Beach Jean is a fully breathable product and can be worn all year round due to a unique fabric blend that helps to regulate body temperature. The special feature is that you get the denim look with all the functional benefits of wool because it’s warmer, moisture-wicking, durable, and comfortable. It will be available in the three color ways black, light wash and dark wash.

Denimwool® is a registered Australian trademark and customers will be able to recognize the distinctive trademark branding from the swing tag that will feature the Denimwool style. The new Emu Denimwool® jean will be available at stores starting this July.

Next to its famous sheepskin boots for men, women and children, Emu Australia also offers a range of women's apparel and accessoires, such as jackets, vests, cardigans, dresses, leggings, tees, gloves and earmuffs.
Susannah Carey

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