Fashion News

05 Sep. 2012

DaDa: New Underwear Label

On November 22 a new men’s underwear label called DaDa will launch with three different styles making up its first collection. The Retro model offers loose-fitting boxer shorts influenced by old-fashioned styles; Trunk is characterized by classic long-legged trunks that aim to avoid chaffing; and Shorty presents a shorter trunk style with low-rise waistband and “comfy pouch” area. Sustainability is vital to the brand, which uses fabrics like bamboo and organic cotton, and 10% of DaDa’s annual profit goes to charities that focus on empowering people to sustain themselves.