10 Jul. 2012

DJ AVICII AS NEW FACE OF RALPH LAUREN

On the heels of his headlining summer arena tour, Denim & Supply Ralph Lauren unveils the first images of its new face DJ and producer, Avicii, in the new Fall 2012 advertising campaign. Shot in New York City by photographer Mark Seliger, the images debut globally through in-store signage, fashion and lifestyle publications, as well as outdoor and online advertising.

“Music is an integral part of the Denim & Supply Ralph Lauren brand identity. By partnering with a talented artist like Avicii, we are creating a synergy between fashion and music and giving our customers a way to personally connect with the brand,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications.

As part of the collaboration, Avicii has co-produced with Ralph Lauren a music video for the remix of his newest track, Silhouettes, which will premiere later this summer. Find a teaser of the remix and video here.