Safado Independent carbon denim
14 Sep. 2010
DIESEL AND ITALIA INDEPENDENT LAUNCH CARBON DENIM JEANSWithin an interactive live streaming video conference (www.mybluezebra.com/safado), Diesel and Italia Independent launched a special edition called Safado Independent. This jeans model is an innovative reinterpretation of Safado, a bestselling slim-fit Diesel jean made out of a special 99% cotton-1% carbon fiber 75cm-width denim, completed by an Italian flag selvedge. Green, white and red listing detailing complete the garment in order to emphasize the made-in-Italy origin of the initiative. The special edition of 1,000 exemplars will be sold for €295 a pair at about 200 selected stores worldwide such as Colette in Paris, Biffi and Corso Como 10 in Milan, and Barney’s in New York.
“We created this special denim which is characterised by a unique blue-black hue that – especially when it ages – gets very new shades. Moreover, it offers protection from electromagnetic waves,” explained Diesel’s Stefano and Renzo Rosso. Lapo Elkann, creative mind behind Italia Independent, commented: “I chose Diesel because they are the best in this segment and this jean model perfectly matches with the style of my apparel collection since it can easily be worn also with a blazer and shirt.”
Diesel has shown a long-time commitment to constant research and innovation. In the past, they developed jeans made out of paper and recycled materials. During Bread & butter, they developed a jean that adapts to anyone’s body shape faster than regular jeans. “For the future of denim I see that organic and recycled aspects will be hot topics as will be the comfort issue,” commented Stefano Rosso. Renzo Rosso added: “According to a Swarovski study, tomorrow’s luxury will be garments that can be worn at several occasions. So what is better than jeanswear that can be as versatile and easy to be worn at most moments of the day and occasions? I think that denim will always be more part of peoples’ wardrobe in the future. There’s still a great potential for growth.”
Safado Independent was officially presented inside the Milan Piazza San Babila Diesel Planet store within the Vogue Fashion Night Out event on Sep.9.
Maria Cristina Pavarini
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