David Beckham bodywear; courtesy photo
David Beckham bodywear; courtesy photo
 

28 Jul. 2011

DAVID BECKHAM BODYWEAR RANGE TO BE SOLD AT H&M

Soccer player and fashion icon David Beckham’s bodywear range for men will be available globally through a long-term partnership with Swedish retail giant H&M. The bodywear line is set for a release on February 2, 2012, to coincide with Valentine’s Day 2012. Beckham’s new bodywear products will be launched seasonally and sold exclusively at H&M stores.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

Ann-Sofie Johansson, H&M’s Head of Design, says: “David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his David Beckham bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed.”

The new David Beckham bodywear line will be launched in around 1,800 H&M stores in around 40 countries worldwide.
Bruno Burck

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