Crocs and Helly Kitty
17 Jun. 2010
CROCS X HELLO KITTYCrocs Europe has signed a licensing agreement with Hello Kitty’s Sanrio to bring the iconic Hello Kitty character to a limited edition range of Crocs footwear.
The license agreement will allow Crocs Europe to sell, distribute and market Hello Kitty molded footwear. The collection consists of several styles for children and women, and like all Crocs branded footwear features Crocs’ proprietary closed-cell resin Croslite, which makes for soft, comfortable and outdoor-worthy shoes.
“We are committed to broadening the Crocs range and making sure it is constantly evolving to meet the demands and desires of Crocs lovers worldwide,” said Robin Akeroyd of Crocs Europe.
Hello Kitty remains particularly popular among kids, teenagers and young women. The spring/summer shoes are currently in stores, while the winter styles will bow at the end of August. The shoes will be available in over 20, including Austria, Switzerland, the Czech Republic, Germany, Denmark, Spain, Finland, France, UK, Greece, Hungary, Italy, Benelux, Portugal, Ireland and Russia.
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