CPM
CPM
 

14 Sep. 2009

CPM OUTCOME SURPRISES MARKET EXPERTS

On Sept. 6-9 Moscow Expocenter Fairgrounds hosted the 13th edition of CPM – Collection Première Moscow, considered the most important event in the fashion business in the former Soviet Union area. Almost 1,000 brands from 31 countries presented their S/S 10 collections. According to organizers, Igedo Company GmbH in Dusseldorf, results of the show surprised both observers and participants: despite the economic downturn and with a significant reduction in the number of exhibitors (compared to 1,300 last February), the number of visitors increased to 16,200 buyers from 16,100 in February. The result, according to Igedo CEO Philipp Kronen, included “almost 75% of our target group on the Russian market. This means for three out of four potential buyers CPM is an important information and order platform. This time substantially more buyers came especially from southern Russia, the Ural region and Siberia.” The rich business program of the show (Russian Fashion Retail Forum) also attracted the attention of trade visitors: conferences and roundtables were attended by about 6,000 people. Acting as a barometer of the market in Russia, CPM showed optimism for the most part. The fashion business in this area sustained a heavy decline in 2009 (almost 35% fewer orders from Europe compared to 2008), but experts believe that the worst is over and a slight improvement can be seen for 2010, at least in womenswear.

—Oxana Senchenko

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