Designer Zac Posen, photo: Steven Pan
02 Jul. 2014
Brooks Brothers names Zac Posen as women’s creative director
US apparel brand Brooks Brothers has named Zac Posen as creative director for its signature women’s collection and accessories.
Posen will direct the current Brooks Brothers design and merchant teams and will be responsible not only for the women’s collection but will also be responsible for a variety of areas including brand development and presentation for the women’s label.
“We are thrilled to have Zac join us as creative director of our Women’s Collection,” said Claudio Del Vecchio, Chairman and CEO of Brooks Brothers. “He is one of the most talented and influential American designers working today. As soon as we met, it was clear to us that he had a true understanding of our brand and its storied 196 year heritage as well as the creativity to modernize our offerings within the category”, he added.
Posen commented: “I am truly honored and excited to be embarking on this incredible opportunity to take the Brooks Brothers women’s brand into the future while respecting its deep, rich American heritage as an institutional company.”
Brooks Brothers began selling women’s apparel as early as 1874. The brand consists of three labels - the signature line, the recently introduced Red Fleece label, and Black Fleece, which launched in fall 2007 for men and women and continues to be designed by Thom Browne. Today, the women’s category represents approximately 20% of total sales.
Zac Posen’s first women’s collection for Brooks Brothers will debut in spring 2016 and will be available worldwide.
About Zac Posen
Zac Posen launched his eponymous collection in 2001, with a vision for modern American glamour mixed with couture technique and innovation. Posen began his design training early. At 16, he attended Parson’s School of Design followed by London’s Central Saint Martins University. Today, he is known globally for his technique in artisanal craftsmanship, anatomical construction and textile manipulation. His daywear, suiting and red carpet eveningwear are infused with his bold sophistication, sexy femininity and distinctive glamour most appreciated by leading women, including Uma Thurman, First Lady Michelle Obama, Gwyneth Paltrow and Naomi Watts.
Maria Cristina Pavarini
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