Boxfresh launches limited capsule collection for 2014.
20 Aug. 2013
Boxfresh: new limited capsule collectionIn 2014 London streetwear brand Boxfresh will celebrate its 25th anniversary with a limited capsule collection entitled ‘25’. The collection includes twelve pieces of apparel and four footwear styles featuring the ‘Quarter’ graphic on all t-shirts and sweats and as a label inside each product.
The graphic represents not only a quarter of a century but also highlights Boxfresh’s US sport and street inspirations. When Boxfresh originally began, it was a store in London which sold exclusive American brands such as Carhartt and Penfield. ‘25’ celebrates this early heritage.
In this collection, Boxfresh has also explored new areas in cut. Fits are are looser and oversized with longer length tees and shirts with extended tails and sweats, using super heavy weight loopback fabric. There are jackets with technical qualities and reflective 3M is featured throughout the pieces.
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