first shop-in-shop of Blend in Germany
18 Jan. 2013
Blend to sharpen the profiles of Men's and Women's wear2013 is a celebration year for Blend: Blend Men turns 20, Blend She turns 10. In occasion of this event both, women’s and men’s wear, have announced to sharpen their profiles.
Both brands have concentrated on an optimum fit thus improving the collections and minimizing batch size. Blend Men’s collections have been tightened, the styles capitalizing on the newest stitching details and attractive washes for their jeans. Additional, the NOS Jeans program has grown. Blend She also receives a new face as well offering a colour-coordinated pattern with feminine details, as well as new labelling.
There also changes announced for the selling team on the German market; the five commercial agencies which operated for Blend Men and Blend She for many years have recently quit the cooperation, including Rolf Hägele, Munich, Michael Sprinz, Sindelfingen, Michael Neumann, Hessen. A E Servicehouse will now restructure the German marketing completely. With the Düsseldorf team for A E Service house taking over the customer support, provisionally.
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