Brekka S.r.l will be responsible for Bench's distribution
12 Feb. 2014
Bench announces new Italian distributor for F/W 2014Americana International Ltd, holding company for the UK brand Bench, has appointed Brekka S.r.l as their exclusive distributor in Italy effective for F/W 2014 orders onwards. According to the brand, the decision to partner with Brekka is one Bench arrived at naturally. The repositioning of the brand for Autumn/Winter 2014 has impacted the product structure and created a clearer more defined functional range.
“Brekka S.r.l are long established in the Italian market with an excellent reputation built on exceptional customer service. Americana look forward to establishing a long partnership that will see Bench grow rapidly in one of the most important European markets.” said Emily Fraser, International Marketing Manager at Bench.
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