01 Sep. 2010

BOXFRESH TEAMS UP WITH HMV

Boxfresh is collaborating with the entertainment retailer HMV.Boxfresh is launching its collection at 10 HMV stores, including London’s Oxford Street and in Manchester and Glasgow. The range consists mainly of men’s shirts, jackets and jeans as well as a wide variety of accessories. The pieces will be released in a dedicated in-store department named The Studio. The idea behind the fashion launch emerged from the symbiosis more and more closely linking garments and music. Boxfresh ambassador Kano will perform in Southampton and Leeds During as part of launch activities. Other brands such as Lee and Eastpak will also team up with HMV in its new The Studio line.