18 Feb. 2010

BOUTIQUE FRÄSH EXPANDS TO THREE-DAY FORMAT

Boutique Fräsh Show , the Stockholm-based trade show for street-, snow- and skateboard-related culture, has extended its run. The trade show which starts today will open for three days instead of two. For the first time Boutique Fräsh will offer a day for the public. On Sunday, Feb. 21 everyone can check out the new trends before they hit the stores in spring. The location of the sixth edition of BFS will be Stockholm Skate Park where some of Sweden’s top skaters will battle each other at a mini-ramp contest during the fair. Among the exhibiting brands that make up about the hundred on site are newcomers to the show such as Bench, Fenchurch and Kangol. Boutique Fräsh is an independent show and was launched in August 2007.

—Susannah Carey

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