Premium Berlin: Young Designer
Premium Berlin: Young Designer's Fashion Award
 

21 Jun. 2010

BERLIN FASHION WEEK TO RECOGNIZE YOUNG TALENTS

Berlin’s upcoming Fashion Week, July 7-10, will unveil several fashion design awards targeted at new labels and presented in a series of fashion presentations.

Before the official opening of Fashion Week, Premium Exhibitions will kick off the season with a presentation of its Young Designer Award on Monday, July 5 at its concept store F95 in Berlin-Friedrichshain. Since its launch in 2005, the award has gone to collections in the categories of womenswear, menswear and accessories. The prize, valued at about €20,000, includes a showcase at F95 and a sponsored booth during the next Premium fair. The company is also launching a window display award, supported by the European Central Union of Visual Marketing/Merchandising. “The idea grew out of a necessity. The window is the first contact with the customer and we have the feeling that this subject has been neglected, especially in Germany. The aim is to support emerging creative talent, just as we do with the Premium Young Designers Award,” said Premium founder Anita Tillmann.

Established in January 2009 and initiated by the department store Peek & Cloppenburg Düsseldorf, the annual “Designer for Tomorrow Award” will take place for the third time this summer. Eight finalists, including Thomas Behrens, Cora Isabel David, Parsival Cserer, Katja Filipovich, Magdalena Kohler, Irene Luft, Magdalena Stark and Anna Zwick will present their collections in a catwalk show on July 9 at Bebelplatz. Chosen by a professional jury, the winner will be honored not only with prize money and promotion but also a sponsored slot at Mercedes-Benz Fashion Week in January 2011.

And only a few hours later, the newly founded design contest “Start your own fashion business,” run by the Senate Department for Economics, Technology and Women’s Issues, will make its debut and present designs from five finalists out of 100 candidates at a show in the former WMF in Berlin-Mitte. Most notably, four of the five finalists, including Perret Schaad, Michael Sontag, Margiotta Plaskova, Vladimir Karaleev and Sadak, graduated from Kunsthochschule Weissensee. The winner, to be chosen by a jury and under the patronage of German Vogue Editor in Chief Christiane Arp, will receive seed money in the amount of €10,000-25,000, substantial support in PR, legal and business matters, as well as her/his own show at the next Mercedes-Benz Fashion Week.
Karin Leiberg

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