Alexa Chung for AG
27 Jun. 2014
Alexa Chung teams up with AG Jeans
The Californian premium denim label AG collaborates with Alexa Chung for spring/summer 2015. The fashion conscious TV host from the UK has designed 20 styles in cooperation with AG, which will be available in selected stores from spring 2015.
The Alexa Chung for AG collection includes, among others overalls, t-shirts, high waisted jeans and denim dresses with a modern and at the same time vintage inspired look.
“As I visited the AG headquarter in LA, I was very surprised that the production takes place locally. I like that AG is a family business and they are denim-experts. I finally could create pieces, which I always have been searching for on shopping trips, mainly inspired by a late 60ies and early 70ies aesthetic”, explains Alexa Chung.
AG Creative Director Sam Ku about the project: “We were searching for a collaboration partner with a unique sense for fashion and an own head, to bring fresh ideas to the denim world. As fashion icon, Alexa is a muse for a range of extraordinary designers, at the same time she is authentic and a fashion role model for women worldwide.”
Former AG collaboration partners have been stylist Cher Coulter, golf label Travis Mathew and the London textile studio Liberty Art Fabrics.
Alexa Chung x AG collection moodboard
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