Alex Maine
Alex Maine
 

04 Jul. 2013

Alex Maine has new owner

Alex Maine, the two-year-old, Los Angeles-based men’s pants and apparel line, has a new parent company. Tru-Line LLC of Baltimore, Maryland has purchased the brand, which offers extremely comfortable bottoms and tops that are 100% made in America.

“This is a great day for Alex Maine. For the first two years of existence, we really wanted to prove the concept that the most comfortable pants and apparel in the world could be made in America, and we could bring those jobs home. This is a big sign that yes we can!” says brand founder Bron Heussenstamm.

Tru-Line said that it will retain the services of Heussenstamm as president and Dan Marriner as vice president of design.

“We couldn’t be more excited to be involved with Alex Maine,” says Tru-Line CEO Cody Crowell. “To see what this company has been able to achieve in just two years is incredible! We look forward to the future!”

The brand currently operates a standalone store on Sunset Blvd and plans to open others in additional cities in the future. It will also launch a women’s collection next year.
Christopher Blomquist

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