Avirex footwear line
07 Sep. 2011
AVIREX LAUNCHES FOOTWEAR LINEUS chino and sportswear brand Avirex will launch a shoe collection at footwear fair Micam in Milan running September 18-21, 2011. The extension of its portfolio by adding a footwear line is the result of an agreement with Italian footwear specialist 3AAntonini that is produces the footwear brands Lumberjack and Alexander.
The Avirex men’s shoe collection is made up of four distinguished souls, though designed according to the brand's own identity combining American tradition with some military heritage elements. The collection will be available starting next spring in the Avirex monobrand shops as well as in carefully selected multibrand stores.
Alfredo Cionti, European President of Avirex, commented: “The partnership with 3AAntonini allowed us to enter the universe of shoes with a partner of major importance that has been able to interpret our philosophy and the features that have always marked our way of working at its best."
Andrea Martini Antonini, CEO of 3AAntonini, added: “The agreement signed with Avirex comes along with our company's strategy of increasing our involvement in new licensing developments."
Maria Cristina Pavarini
|Back to home|
Desigual: new campaign
G-Star store opening in Cologne
Diesel: Nicola Formichetti as new AD