A|X 3D eyewear
A|X 3D eyewear
 

08 Nov. 2010

ARMANI GROUP LAUNCHES 3D EYEWEAR


A/X Armani Exchange will launch a collection of A|X 3D eyewear that will provide users a stylish viewing experience for the most popular 3D format found in movie theaters.

Armani Exchange will be offering a fashion-forward unisex navigator style with a crystal gray plastic front and sleek shiny black metal temples. The perfect fusion of 80’s retro design and modern appeal with an updated classic navigator design, the Armani Exchange 3D glasses meet the highest standards required for 3D movie theater viewing.

In addition, the glasses will also feature a special high-tech multi-layered mirrored lens coating which minimizes distortion when looking in a mirror and additionally offers superior viewing and contrast enhancement. An additional coating has been added to the back of the lens to reduce glare, scattered light as well as blue light for enhanced image quality. The optically correct 6-base curved lenses with circular polarized technology will allow 98%+ of visible light through which will provide edge-to-edge distortion-free viewing in a movie theatre environment.

Produced under the license of Safilo Group, the Armani Exchange 3D glasses (model 3DV 001 AX) will be personalized with an “AX 3D” logo printed on the upper left lens and “Armani Exchange 3D” will be printed on the left temple. The Armani Exchange 3D glasses are intended for movie theater use only. The glasses will come with a black protective neoprene soft pouch featuring the “AX 3D” logo. For $58, the A|X 3D glasses will be available this December exclusively in the United States at A|X Armani Exchange stores and on armaniexchange.com.

Maria Cristina Pavarini

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