Agenda
Agenda
 

07 Jan. 2010

AGENDA TO DEBUT NEW EMERGING BRANDS SECTION

The Agenda trade show is set to return to Huntington Beach tomorrow, with its family of powerhouse brands and partners in the action sports and streetwear arenas.

Returning exhibitors will include Vans, Nike 6.0, Volcom, The Hundreds, Hurley, Supra, Adidas, KR3W, Crooks & Castles, DC Shoes, RVCA, Converse, OBEY, HUF, Skull Candy, Altamont, Gravis, Analog, Etnies, Girl Skateboards, Insight, New Balance, Fallen, LRG, e'S, The Seventh Letter, Creative Recreation, Reebok, Puma, Stussy, Emerica, ZooYork, 10Deep and New Era.

New brands will consist of Oakley, DVS, Osiris, Globe, Pro Keds, Toms Shoes, Orisue, Matix, Lakai, Alien Workshop, Incase, NHS, Fox Head, Diamond Supply Co. and P-Rod.

New to the show will be Primer, a 1,500-sq.-ft section dedicated to 12 handpicked emerging brands that embody the independent, artistic spirit on which Agenda was founded. Those brands will have the opportunity to show at an affordable low cost, with no frills, and a rack and table show to showcase their progressive designs.

In addition, Agenda has partnered with The Berrics to form “The Berrics Agenda,” a new section dedicated exclusively to skateboard brands. Steve Berra and Eric Koston¹s legendary institution recently implemented an innovative advertising and branding program called The Berrics Unified that caters to regional independent and “mom-and-pop” core skate shops. As an extension of the program, The Berrics Agenda will host reps from 66 Berrics Unified retailers, providing travel and accommodations to Agenda to allow them to interact with their industry partners.

—Tim Yap

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