Adidas for Disney: Toy Story collection
07 Jun. 2010
ADIDAS, DISNEY TO LAUNCH "TOY STORY" KIDS COLLECTIONJust in time for the launch of the movie “Toy Story 3,” which is being released on July 29, Adidas will launch a kids collection inspired by the characters of the movie in partnership with Disney Consumer Products, the merchandising arm of the Walt Disney company. Starting this month, the F/W 10 collection for kids and infants, which includes apparel and shoes in different styles, will be available in Adidas performance stores, selected Disney stores, and special sports retailers. Products will also come in a special Toy Story product box with a 3D-image of the Toy Story characters. Shoes will retail between €40 for infants and €55 for kids, while apparel will be priced between €10 and €38.
Disney Consumer Products consists of the business segments Disney toys, Disney Fashion & Disney Home, Disney Food, Health & Beauty and Disney Stationary. Furthermore, Disney Publishing Worldwide and DisneyStore.com.
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