05 Oct. 2010

ADIDAS BY STELLA MCCARTNEY LAUNCHES WEEKENDER LINE

For s/s 2011, adidas by Stella McCartney, the successful partnership founded in 2005, introduces Weekender – a new outdoor line that fuses Stella’s unique design with adidas’ technological know-how. Inspired by summer outdoor activities like going to the countryside or attending festivals, often with potential rain involved, the water-repellent and odour-busting technology 3xDRY® has been used throughout the range.

"The Weekender summer festival pack is a celebration of the season, people enjoying being outside and enjoying their surroundings and getting at one with nature and living life to its fullest,” said Stella McCartney.

To mention some of the collection highlights, the Blanket Cape with its military silhouette is destined to become a festival hit, together with the red sleeping bag and of course the festival must- have No 1: the rubber boots.