21 Mar. 2012
A SUSTAINABLE R-EVOLUTION HAS BEGUNMilan’s roundtable “Sustainable Fashion: an Industry R-Evolution" has recently brought the topic of ecological and sustainable fashion to the attention of fashion experts and insiders. The British Consulate-General Milan and the Italian Fashion Chamber organized the event together with Isko, a main sponsor, and the Arts and Humanities Research Council.
Mario Boselli, president of Camera della Moda Italiana, pointed out how Italian fashion companies are keenly focused on the concept of “beautiful and well-made products.” He went on to say, “Such products can only be produced according to sustainable principles that are intrinsic and implicit within Made in Italy because of the attention placed on safeguarding local manufacturing districts."
Fashion schools, universities, research and consulting companies presented the results of their commitment through a variety of experiences. Among them Rebecca Earley of the Textile Future Research Centre at London’s University of the Arts presented studies and tests of alternative textile materials and assembling techniques developed throughout her courses and studies. There was also Marco Lucietti, marketing manager of Sanko Holding Isko Division, who explained Isko's case history showing how the jeanswear industry has acted environmentally friendly despite recent evidence and controversy. According to Lucietti, Isko's commitment to the cause is very strong: “We are the biggest denim producer in the world. 10% of our denims are made with recycled production remains and the waters we employ are completely purified and reused for other industrial and civilian needs. In addition, we support companies and initiatives involved with sustainability, such as Haikure." Federico Corneli, founder of the Haikure jeanswear brand, also presented his new project, which uses QR codes to show customers every step of production for each item of the collection.
Other case histories presented - apart from special studies carried on by big groups like H&M, Levi's, VF Group - included the Gucci Group, which has started a complete process of certification for its entire productive process and recently has had special eco-friendly capsule collections on offer. Puma also presented its own special packaging project, titled “The Clever Little Bag.” It works as both a box and an envelope and can help save up to 8.500 tons of paper, 275 tons of plastic and a million of liters of water.
Maria Cristina Pavarini
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