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Image form 7 for all Mankind's current fall/winter collection
 

13 Jan. 2014

7 FAM and HTC launch Capsule Collection


Premium jeans brand 7 For All Mankind and handmande accessory brand HTC (Hollywood Trading Company) have teamed up for an exclusive Capsule Collection.

Both brands embody international fashion and contemporary lifestyle and have the same American background. Both were founded in Los Angeles between the late 1990s and the early 2000s and share the same passion for revisiting timeless fashion elements such as denim, vintage clothing and leather, in a refined and contemporary way.

The outcome of this synergy has given life to a special collection of fashion essentials for both men and women: from jackets to jeans, through accessories, including a clutch bag, a shopper bag and two belts. The 7 For All Mankind denim is skilfully revisited through innovative treatments and made precious through special handmade HTC detailing that recalls the vibrant rock-chic atmospheres of the L.A. streets.

The capsule collection will be presented in Berlin, Soho House, today (13 January 2014) and will be available for F/W 2014 starting from June 2014 at 7 For All Mankind flagship stores, selected retailers and department stores worldwide.
Maria Cristina Pavarini

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