Venice Beach by Barbara Becker
Venice Beach by Barbara Becker
 

27 Nov. 2009

5ELEMENTS TO BECOME LEADING BODYWEAR FAIR

Berlin’s new bodywear trade show, 5 elements, is continuing to draw attention from major fashion companies and brands, following its debut in June. Event Director Andrew Lookman and his team have confirmed that the number of exhibitors for the next show is growing. In addition to exclusive collections such as Divertimento, Hoff by Hoff, L’Homme invisible, Nina Ricci and Zimmerli, leading bodywear brands including Anita, Bruno Banani, Chantelle, Felina and Lejaby have agreed to form a new central platform for the German market as well as the international market. To boost the show's international following, management is also focusing on celebrity marketing. Barbara Becker, ex-wife to former German tennis star Boris Becker and an expert on the field of Pilates, is confirmed to showcase a capsule collection in collaboration with the activewear label Venice Beach called “Venice Beach by Barbara Becker.”

—Isabel Mühlbauer

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