Repair station within the new Nudie Jeans shop in Gothenburg
Repair station within the new Nudie Jeans shop in Gothenburg
 

17 Jul. 2014

Nudie Jeans: second repair shop in Gothenburg


Swedish denim brand Nudie Jeans has recently launched a second retail space in its hometown Gothenburg (Drottninggatan 49), as part of a global expansion plan which included openings in London, Berlin, and a second location in Stockholm over the last year. The store, with a 55 square meters surface and designed by in-house interior architect Ida Toll, is the 4th in Sweden and 18th worldwide for Nudie. Design highlights are untreated wood flooring; raw tubular steel piping employed as clothing racks, hung by suspension leather straps; fitting room drapes made of Nudie’s denim; Raw copper and zinc plates decorating walls; and vintage furniture.

Moreover, Nudie also offers its free repair service here, representing the label’s philosophy of extending the life cycle of garments.

Interior of the Nudie Jeans store in Drottninggatan 49, Gothenburg
Interior of the Nudie Jeans store in Drottninggatan 49, Gothenburg



Lorenzo Molina

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