Diesel founder Renzo Rosso, photo: Corbijn
Diesel founder Renzo Rosso, photo: Corbijn
 

16 Jul. 2014

Diesel takes legal action against counterfeiting


On 24 June, Diesel filed a legal action at the U.S. federal court in New York against 83 websites that are cyber-squatting and selling counterfeit products appearing to carry the Diesel label.

As explained by the Italian company, the 83 identified websites have created the fake impression that they are authorized to sell genuine Diesel goods by using the company’s trademark in the domain name. These sites have sold thousands of replicas of the brand’s high quality products that are counterfeit reproductions of Diesel’s trademarks.

Renzo Rosso, Diesel’s Founder and President, commented: “The unlawful use of Diesel trademarks to sell counterfeit goods through various retail websites around the world injures our customers who think they are buying a Diesel-quality product. In addition, these websites damage the brand's reputation and goodwill, hindering the distinctiveness of authentic Diesel products’ trademark quality and craftsmanship.”

Diesel is strongly committed to fight against cyber-squatting as part of a global program to combat the business of counterfeit products. In 2013, Chinese customs officials confiscated over 70,000 counterfeit Diesel products exiting the country, while European customs withheld another 35,000 items and an additional 15,000 in the first six months of 2014.

In 2014, Diesel initiated an online brand protection program through which more than 120 infringing sites have been taken down, with more than 1,000 sellers blocked and a total of about 400,000 items removed.

Maria Cristina Pavarini

Comments [1]

On 19.07.2014 at 14:15 UPITag wrote:

Make consumers part of your anti-counterfeiting fight to win

I think consumers should be made a part of anti-counterfeiting to eradicate counterfeits. Once consumers are made aware or given a method to identify the genuineness of the product they are about to buy, they will reject counterfeits for real.
I do not really understand why corporations do not think like that and hide their head in the sand to ignore counterfeit waves.
Taking counterfeiters to court is the duty of Law enforcement which they do better.

 

Comments reflect the opinion of their author, not sportswearnet.com. All comments are moderated, may be edited for clarity and length and will be posted if they are on-topic and neither abusive nor offensive.


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