At the Panorama party
11 Jul. 2014
Review Panorama: Enabling new contacts in bustling atmosphere
The Panorama fair came to a successful close on Thursday. After several installments at the Airport ExpoCenter, there were positive reviews about the new Berlin fairgrounds venue from visitors this summer. At the end, exhibitors and visitors were happy with the well-organized fair, the attractively decorated booths and new location closer to the city center. The second day was busy too. All the leading fashion and shoe retailers were on hand and the atmosphere was busy, the presentations professional and there was considerable interest in new collections and concepts.
“We had an increase in attendance on the second day and the final days were good as well,” said CEO Jörg Wichmann. The management team for the trade show is certain that the exhibition has established itself and become an international fashion fixture.
Uwe Kauert, Timezone CEO, was absolutely happy: “the fair was well accepted, its flair and appearance is good. Some corrections are necessary. The international flair could be better, the atmosphere and surroundings look too straitlaced and too German. The outdoor area could offer more entertainment and have a cooler look.” The talk of the trade show was the move by Bread & Butter to Barcelona. Many brands from Tempelhof were seen at the Panorama checking the fairground location and holding talks with fashion brands.
Most popular footwear: Comfortable flats
Denim highlight for men: Skinny, light, stretch and soft denims
Denim highlight for girls: Moderate boyfriend pants, destroyed and authentic washings
Key item: Oversized tops in soft textures and smart washes
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