On the grounds of former department store Jahndorf
11 Jul. 2014
Review Bright: Fashion-minded
The atmosphere in the aisles of former department store Jahndorf was continuously positive. The switch Bright made from a Wednesday-Friday routine to an earlier start on Tuesday (in order to reduce overlap with Agenda Long Beach) meant the trade show had a quieter first day but a much busier final day – in previous years, many buyers had left by Friday. The interior/architecture generally felt a bit lighter and more open than last season but this perception might have also been caused by the visitors now spread out across three instead of last season’s two levels.
More than ever before, those attending Bright found a selection of brands which was more closely allied with fashion and less skate-oriented, reflecting the general market trend toward “streetwear” in its broadest sense having gained a solid foothold in the stock list of many trend fashion retailers. Among young fashion brands, looks mainly ranged from trendy bold allover prints, especially those offered by British labels such as Hype, Jaded or Criminal Damage, and a more hip-hop black-and-white basketball shorts/fake leather look showcased by labels like Black Kaviar or Chill Collective. Newly big players like Reebok or Kangaroos added further relevance.
3D moldings at Hudson
O'Neill x Kyle NG
Surprise collection: O’Neill’s collaborations (such as with Liberty)
Hottest trend spotted: Prints, prints, prints (still)
Coolest collection piece: 3D molded shirts by Hudson
Most interesting denim collection: Sweet SKTBS
Bucket hat at Kangol
Coolest shoe: Puma’s white tennis sneakers with edgy Velcro stripes
Most crowded booth: Iriedaily (fabulous fruit drinks)
The topic everyone was talking about: What does BBB’s move to Barcelona means for the show – a run by former BBB exhibitors towards Bright or a less international visitor structure?
White velcro sneaker by Puma
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