Impression from Bread & Butter in January
Impression from Bread & Butter in January '14
 

07 Jul. 2014

Preview Berlin Trade Shows: What’s going on?


The Berlin trade shows are about to kick off: Starting next Tuesday, July 8, Berlin will once again host almost the whole fashion industry – and the ones struggling to establish themselves in this competitive business. Here’s the news you need to know about the upcoming spring/summer 2015 editions of Bread & Butter (BBB), Premium, Panorama, Bright, Seek, Capsule, Show & Order, Ethical Fashion Show and Greenshowroom.

Impression from Bread & Butter in January
Impression from Bread & Butter in January '14
Bread & Butter
After last winter’s edition, BBB organizers announced that the show will start hosting two “consumer days”, opening the event to the general public. This decision generated a hot discussion within the industry (to read more about it, click here). However, by the end of February, Karl-Heinz Müller, director of BBB and main booster of the idea, drew back and made public that the show remains an industry-only event. For this summer edition, under the motto of the Brazilian Carnival, BBB welcomes about 150 newcomers within its six different areas: Urban Fashion, Urban Base, Urban Superior and L.O.C.K. In addition, labels such as K-Swiss, Smiley, Ben Sherman or Carhartt Wip return as exhibitors.
Another premiere at BBB is the European debut of the Inazuma Festival (L.O.C.K., Booth H7.6.2), a Japanese shopping event were visitors will be able to buy high quality denims made in Japan and other hand-made products. Moreover, the trade show is hosting Seoul’s 10 Soul (L.O.C.K., Booth H7.4) for the first time in Germany, an initiative launched in 2010 to support upcoming fashion designers based in Seoul. BBB is also offering an Argentinian showroom with a selection of shoes, jewelry, beachwear and clothing brands (Booths H5.2.1 - H5.2.10 / Urban Superior Hall 1).
Finally, the trade show will showcase pictures of Olaf Heine’s work “Brazil” (2014) at the BBB Gates. Heine is a portrait and fashion photographer renowned for capturing the land of Carnival and Copacabana in black-and-white.

Location
Berlin-Tempelhof Airport
Platz der Luftbrücke 5
12101 Berlin

Opening hours
Tuesday, 8 July: 10:00–19:00h
Wednesday 9, July: 10:00–19:00h
Thursday 10, July: 10:00–18:00h

Premium
Promo for Collect Showroom at Premium
Promo for Collect Showroom at Premium
For spring/summer 2015, Premium is introducing a new menswear area (hall 4; ground floor) where Barbour, Burlington, Ermenegildo Zegna, Rivieras and many other labels will be present.
The trade show has also included a new location for shoes, bags and accessories in hall 5, with names such as Calvin Klein, Jeffrey Campbell, D.A.T.E, John Galiano and United Nude.
Premium will showcase 1,500 collections and host 900 brands, a similar number as during the last winter edition. The show is divided into 6 different halls (The best of Contemporary Fashion; Accessories Galore; Urban Lifestyle; Gentlemen’s Club; The Essential; Elegance meets Style), an outside area for outstanding brand projects, the Dissonance Area where fashion meets art, The Essence (handcraft and luxury design) and individual brand showrooms.
Additionally and for the second time, Premium will host the Collect showroom for contemporary fashion in its Dissonance Area. Collect gives an overview of Germany’s fashion scene, ranging from aspiring newcomers to more established designers with names such as Bluet Denim, Ethel Vaughn, Frisur, Milk, Sissi Goetze or Starstyling among others.

Location
Station-Berlin
Luckenwalder Straße 4-6
10963 Berlin

Opening hours
Tuesday, 8 July: 10:00–19:00h
Wednesday 9, July: 10:00–19:00h
Thursday 10, July: 10:00–18:00h

Panorama Berlin
Panorama Berlin
Panorama
As SI already reported, Panorama is moving from the grounds of the still unfinished Airport Berlin-Brandenburg to the more central ExpoCenter City (Messe Berlin) this season. The show will debut with a new concept called ‘Now’ that will present flash order collections – selected women’s and men’s collections, shoes and accessories with just a six week delivery time. Moreover, the Panorama Berlin lectures are going to offer free-of-charge speeches about different industry-relevant topics.
Interesting information for all those travelling by public transport: Panorama has organized free shuttle services that connect the trade show with Berlin’s main airports, BBB, Premium and the Mercedes-Benz Fashion Week venue at Erika-Hess-Eisstadion. Click here to check the schedules.

Location
Berlin ExpoCenter City
South Entrance, Jafféstrasse
14055 Berlin

Opening hours
Tuesday, 8 July: 09:00–18:00h
Wednesday 9, July: 09:00–18:00h
Thursday 10, July: 09:00–18:00h

Bright
After a successful debut last season, Bright is once again being held at its new central grounds at Warenhaus Jahndorf in Berlin Mitte. As a novelty, Bright is going to introduce the ‘Upper Level’ concept on the second floor of the former department store location. Here, Bright wants to showcase a group of brands that share a similar brand philosophy and common retail accounts. Amongst these are names such as Etcetera, Turbokolor, Hudson Outerwear, Jaded London, Kingpin, Lookylooky or Mishka NYC.
At its 19th edition, Bright will exhibit work of the artist Parra, a Dutchman famous for curved post-Pop imagery. Additionally, LA artists Clint Peterson and Brian Lotti will present “Some Wild West”, a skate-related exhibition made of prints, burnt-wood drawings, portraits and paintings. You will also be able to pick up the third edition of the Bright Diaries magazine.
Bright will also host several side events, including a ‘Highest Ollie’ contest at nearby Pappelplatz on July 9, in order to celebrate the launch of The LB Project. This initiative is a travelling show created to join together the European skateboarding scene through art shows in Berlin, Copenhagen, Barcelona, Paris, Amsterdam and London.

Location
"Warenhaus Jandorf"
Brunnenstrasse 19-21
10119 Berlin

Opening hours
Tuesday, 8 July: 10:00–18:00h
Wednesday 9, July: 10:00–18:00h
Thursday 10, July: 10:00–17:00h

Seek in January
Seek in January '14
Seek
From July 8-10, the Seek fashion trade show will present approximately 120 contemporary fashion collections on the five levels of Kühlhaus Berlin. Seek’s special focus on menswear (90%) is one of its unique qualities, completed by a selected range of womenswear, accessories, outerwear, shoes and lifestyle brands. Amongst the brands are more classic established names such as Barbour, Lyle & Scott and Dr. Martens paired with younger brands like Ucon Acrobatics, Ashley Marc Hovelle or Brosbi.
A highlight will be the panel discussion hosted by Seek and Address–Journal for Fashion criticism on the 4th floor of Kühlhaus. On Tuesday, July 8, from 3-4pm, “Design 2.0” will explore what modern design is today with speakers including Jacob Brinck (co-owner and designer of Baerck) and Ana Finel Honigman (fashion journalist and critic). On Wednesday, July 9, from 3-4pm, the discussion “Zeitgeist beyond trends” will define the term ‘trend’ with speakers like Christiane Bördner (founder of I love you magazine) and Herbert Hofman (Creative director Voo Store).

Location:
Kühlhaus
Luckenwalderstr. 3
10963 Berlin

Opening times:
Tuesday, July 8th, 10am - 7pm
Wednesday, July 9th, 10am - 7pm
Thursday, July 10th, 10am - 5pm

Impression from Capsule
Impression from Capsule
Capsule
Capsule is once again hosting a selection of upper market streetwear brands at Berlin’s Postbahnhof on Tuesday and Wednesday. Next to established streetwear brands like Adidas Originals, the trade show will present young labels like Bleed Clothing, Eat Dust, Japan Blue Jeans, Misoui, Woodbird, Odeur and many more. Amongst the new names are the Copenhagen menswear label Apocs, the sustainable label Armoire d’homme and the London based brand Mehle.
Moreover, Capsule will again present a curation of mostly locally sourced goods available for cash and carry in their Donut Shop section. Amongst the available items are minimalistic pieces of furniture by New Tendency, Vodka by Our Berlin, glasses by Owl Optics, books by The Bargain Book Shop or ceramics by Tortus Copenhagen, amongst others. Donut Shop!

Location:
Postbahnhof
Straße der Pariser Kommune 8
10243 Berlin

Opening times:
Tuesday, July 8th, 10am - 7pm
Wednesday, July 9th, 10am - 6pm

Show&Order
The sixth edition of Show&Order will host a mix of high-end designers like Vivienne Westwood, Christian Lacroix and St. Emile and contemporary fashion labels like Bands of L.A., Finders Keepers, Jerome Dreyfuss, Ingenue London and Bagaz. Also younger fashion and denim labels like Itgirl Berlin, Saint Noir and Edith & Ella will be present. A new ‘Show&Buy’ area will present direct sales programs of 25 selected labels, as SI reported earlier. Show&Order will also run a 150 sqm pop-up store for end consumers. Centerpiece will be a corner by Prontofashion.eu, presenting further flash programs and a local version of the store Goldig (featuring brands like Nümph, Selected Femme and Mint) by Anna Wolfers, who already runs several Goldig branches within Germany.
On Wednesday, Show&Order offers its visitors a ‘Late Night Order’ option with all booths being open until 9pm. There will be free food and drinks and live music by London-based band CHPLN.

Location:
Kraftwerk Berlin-Mitte
Köpenicker Strasse 70
Berlin 10179

Opening times:

Tuesday, July 8th, 10am – 7pm
Wednesday, July 9th, 10am – 9pm
Thursday, July 10th, 10am – 5pm

Greenshowroom
For its 10th edition, Greenshowroom will return to Hotel Adlon with a new concept, as we reported earlier. The trade show, organized by Frankfurt Messe, showcases sustainable fashion and accessory design in hotel suites and also in the hotel’s own Berliner Salons, which provide a larger presentation space. The event highlight of the trade fair will be the fashion show in the ballroom on Wednesday at 3.30pm, showcasing selected showpieces and over 70 looks. Greenshowroom’s brand portfolio includes new sustainable brands like Gotsutsumo, Steps on Green, Lionel Morin, Farrah Floyd and Royal Blush.

Location:
Hotel Adlon Kempinski Berlin
Unter den Linden 77
10117 Berlin

Opening times:
Tuesday, July 8th, 10am – 7pm
Wednesday, July 9th, 10am – 7pm
Thursday, July 10th, 10am – 6pm

Ethical Fashion Show
For the sixth time, young, progressive casual- and streetwear labels will showcase their sustainable designs in Berlin’s Ewerk. Topics like denim, shoes and upcycling are in focus. This summer show will present new exhibitors like the eco-fashion pioneer People Tree and the denim label Pearl of Laja. The denim portfolio includes labels like Good Society, Mud Jeans, Nurmi and Sey Organic Jeans. Within the shoes sector, Airbox, Grand Step Shoes, Oat, Slowers and, for the first time, Portuguese label Ultrashoe will showcase their collections. Bags and accessories come from Harolds, Kancha and Rewrap.
On Tuesday, the opening of the trade show will be supported by Inez Bjørg David, actress and ambassador of the World Future Council. After that, Ethical Fashion Show Berlin invites to a fashion talk with Safia Minney (founder of People Tree). During the Create Green breakfast on Thursday, July 10, a panel of Daniela Zehentner-Capell (German Federal Ministry for Economic Cooperation and Development), Claudia Kersten (GOTS), Marisa Przyklenk (Fairtrade) and Stefanie Hütz (journalist) will discuss the subject of “A standardized label for social and ecological criteria”.

Location:
Ewerk
Wilhelmstraße 43
10117 Berlin-Mitte

Opening times:
Tuesday, July 8th, 10am – 7pm
Wednesday, July 9th, 10am – 7pm
Thursday, July 10th, 10am – 6pm
Lorenzo Molina & Alexandra Spiegel

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